By William Cameron
Print: An Industry Not for the Faint-Hearted
Print is an industry that demands resilience. It comes with many ups and downs, requires a significant amount of time, operates under strict deadlines, and if you’re in advertising sales, you must prepare to hear a lot of “No’s.” Yet, print can also be incredibly rewarding. Securing an exclusive editorial, collaborating with extraordinary people doing equally extraordinary things, and witnessing your hard work come off the press—then seeing people engage with it—are unparalleled experiences. Once it gets into your bloodstream, good luck ever letting it go. This has been my journey.
After working with various publications in Denver, I realized something important: not only did I want this to be my career, but I also wanted a publication of my own. So, I began putting my ideas on paper. Over time, I developed a collection of well-rounded concepts and the framework for a magazine. The only thing left was finding the right name. It was to be a magazine for the Denver Metro Area, focused on highlighting the stories of the LGBTQ community. After many attempts—Ratio 1:10, Bent, and others that just didn’t fit—the name Metromodestood out the most. It quickly became the clear choice.
The Beginning of Metromode
Officially, Metromode began in September 2004. My mission was clear: to create a quality LGBTQ publication—not just for advertisers, but also in the magazine's look, feel, and editorial content. I wanted to speak to the entire community by offering thoughtful analysis of local, national, and global events with a local impact. I aimed to cover developments in business, finance, the economy, health, and real estate; interview emerging and established artists, musicians, and writers; highlight opportunities to enjoy Colorado’s vibrant culture; and deliver aesthetic experiences from film to food, music to art, and nightlife. Above all, I wanted to challenge social and political thought. It was an ambitious undertaking, to say the least.
Metromode Covers: 11-20
Armed with a few printed sample pages, a media kit, and a lot of determination, I hit the streets. I connected with as many people as possible. Thankfully, I had a solid foundation of old clients who supported the magazine. Three in particular—David Scott (owner of Triage Denver), Terry Oakes (owner of Bolderdash), and Linda & Jim Stevens (owners of The Garment District)—not only advertised in the magazine but also contributed their expertise to style and fashion shoots. Their unwavering support and insights into running successful businesses were invaluable.
Our first issue debuted on December 29, 2004, featuring Tim Adamich on the cover and in the Fashion Mode section. Tim wore clothing from Triage Denver, and David Scott trusted us with thousands of dollars worth of merchandise for the shoot. Despite knowing we’d be shooting all over Denver, his faith in us never wavered.
The People Behind the Magazine
A magazine is only as strong as the team behind it, and I’ve been fortunate to work with some truly talented individuals. Jonathan Anderson, my Editor-in-Chief from day one, was my right-hand man. He made me sound polished, created Metromode’s logo, and designed its first website. Jason Gilmore, one of my early graphic designers, developed design elements still in use today. Jeff Ball, our long-running photographer, produced exceptional shoots with unparalleled attention to detail.
Jeff also introduced me to Mondo Guerra, who later won Project Runway All Starsand became an iconic fashion designer. Mondo’s most memorable contribution to Metromodewas the 2006 Pridefest issue, where he painted our model, Garrett LiVigni, completely in white with one arm in rainbow colors. That cover remains one of my favorites.
Celebrating 20 Years
This 20th Anniversary issue features Josh Viola on the cover. Josh, once one of my graphic designers, has gone on to achieve immense success. Over the years, many incredible people have lent their time, talent, and support to Metromode. I am proud that so many of them have gone on to accomplish amazing things in their own right.
Today, I continue to work with remarkable people. Everyone involved in this milestone issue has helped make it our best yet—and the future looks brighter than ever.
Metromode Covers: 21-30
Overcoming Challenges
Metromode has weathered the Great Recession of 2008 and a global pandemic. If we can make it through those challenges, we can handle anything. The magazine has evolved over the years, but its mission remains as strong as it was 20 years ago. I am deeply proud of this publication, and I believe it continues to fulfill the vision I set forth.
To everyone who has worked with me, advertised in the magazine, supported us, or read an issue—thank you. Without you, there would be no point. I’ve had the time of my life so far, and I’m ready for the next 20 years!
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About the author
With a 24-year background in print advertising sales and publishing, a love for art and design, and steadfast determination, William has helped develop and execute the successful launch of three publications over his career; METROMODE being his own. As the Creative Director, he sets the brand's vision and leads a talented team of writers while bringing his creative abilities (16-years in graphic design) to designing each issue.